With

Home Appliances

The countryside, “the full range of promotion, the eyes of the entire appliance industry gathered to” three or four markets “,” Rural Market “, three, four consumer electronics market has become a household electrical appliance industry,” strategically. “Ovid Advisory expected 2009 overall three-year, four home appliances market, nearly 120 billion yuan sales volume growth rate of more than 6%, will become the country’s strategic forces in stimulating domestic demand. 3, 4 market, the overall consumer electronics market will be the future sustainable development of the most important growth power.

Ovid Consulting believes that China’s current three, four home appliance market presents the following main features:

3, 4 the overall size of the market will continue to grow. Various household appliances in 2009 three, 4 higher than the market growth rate, secondary market, which

TV

Of approximately 17.9 million units, growth rate of about 6%

White

Product

Refrigerator

And washing machines,

Air conditioning

Growth rate of 5%? 8%, while the kitchen and electrical products are expected to increase more than 5%.

Home appliances to the countryside on three, four market pull effect is clear, the countryside home appliances categories increase of washing machines and color televisions, refrigerators are the adjusted price cap, the region is to cover 12 provinces and municipalities (2009 expected to be extended to all provinces and cities nationwide). Appliances to the countryside on TV, refrigerator, washing machine products in three stimulating effect of four sales in about 20%.

Three, four markets consumer products and brands on the increasing requirements of high purchasing power of consumers in high-end products, demand is growing rapidly. Such as

Flat-panel television

, Two more than the refrigerator, fully automatic and

Washing Machine

, Continental

Hood

, Stove and other products embedded growth will more than double the average growth rate. Meanwhile, the low purchasing power of consumers are more concerned about the core functionality of the product and its practicality. Although there are some areas around a long time and even small brand-name accounts for a lot of market share, but with three or four markets the expansion of consumer access to information and timely, and changes in consumption concept, the recognition of the large national brands knowledge and futures rate will be greatly enhanced.

3, 4 markets and regional differences in consumption habits imbalance between the more significant, regional differences in the formation of differences in consumption habits. Such as the Northeast region air conditioning demand is relatively small, but even in rural areas for the hood like a big suction machines deep. The income gap between regions directly lead to product grades and specifications of the demand gap.

In addition, the 3 channel market diversification, concentration is not high, but a single small store, home appliances varieties, brands have yet to be rich. Large chains, supermarkets into three, four subject to economies of scale, and completely self-built by the company stores are too expensive, which gives three, four channels of change and focus on the market leaving a huge space.

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