Yongle started selling

Lighting

Furnishings, start with a white B & Q business. Two well-known household appliances,

Building Materials

Stores are beginning to sell each other’s main business, making the two product lines have been entirely different starting blend. Seem to indicate a “big

Home improvement

“Era.

Yongle wading Jiazhuang Ye

Paradise last year, declared on the high-profile

Home Decor

Industry, and first opened its first store in Shanghai Cao Bao Road, operating area of more than 50,000 square meters. “Shanghai Yongle of home building materials business in the future will be and

Home appliance chain

Business go hand in hand, two independent business development and common support for the rapid development of Shanghai Yongle the pace of expansion. “Into the home building materials industry is the first step in diversification of Shanghai Yongle. As home appliance chain

Sell

More and more low-profit industry, and now are living on appliance stores

Price war

To win customers, suppliers and this resulted in reduced profits. This strategy has now hit the first price war, so, in order to search for new profit growth point, Shanghai Yongle began paying attention to a relatively high profit home building materials with

Locks

. “Shanghai Yongle expressed a high level.

Year later, Wing-lok into the home improvement industry, there has been substantial progress. Recently announced the creation of Yongle Lighting hypermarkets, Shanghai metals and stores during the year will be a pilot. It is understood that Paradise has long coveted the top lighting industry, and according to their analysis, the present

Headlight

Professional with strong product, is a choice, the market share is relatively concentrated in the professional market. In price, due to the phenomenon of random standard nominal price more actual transaction price may be only 30% of the price, so the standard for home appliances chain management, there is great market.

Industry believes that Wing-lok, a year into the building materials industry, sales is not satisfactory, mainly due to product positioning is too broad. So this time into the lighting industry, the product entry points for small, easy to make bigger fine. This can be seen as an adjustment of Yongle year strategy.

Learned, home building materials industry has developed rapidly in Shanghai last year only decoration

Building materials market

Size reached more than 250 million, and if including the home, including home appliances, which total more than 800 billion yuan, becoming second only to

Estate

The market’s second-largest market.

B & Q started selling the white

Reporter interviewed last year by B & Q on the views of Paradise to enter the building materials industry, B & Q, said no comment. So this year, B & Q has not been idle. This year, one more home appliance industry

Competition

Opponents! B & Q China President David Wei has revealed, with the increase in the number of stores this year to enter B & Q will be large-scale sales of white goods industry.

Wei, said B & Q to enter the white goods business in fact long-awaited, but because the network prior to fewer sales, there is no scale, so still have not hands. Buy

OBI

After the number of B & Q store in the country doubled to 45, greatly increased the number of outlets for its white goods into

Retail

Paved the way for.

Normal household appliances retail profit is very low, competition is fierce, has become an open secret within the industry. B & Q Why should rose to the challenge? Wei Zhe, said B & Q home appliances as

Brand

Concentration, but also global procurement, order directly to the manufacturer to remove the intermediate links, a single brand purchasing volume, so they can get lower than the ex-factory prices of other home appliance stores, such as “beauty” of some products in B & Q we must lower than other similar products store 20% -30%. B & Q, where necessary, can be “zero gross margin,” to sell, because the hot white product can in turn promote B & Q-related building materials, household products.

I was informed, before, B & Q store has been selling range hoods,

Disinfection

Cabinets, etc.

Kitchen

Electrical appliances. Have

Decoration

Experience of people know that custom as a whole

Kitchen

When it is first necessary

Kitchen appliances

Tell the designer size. Many consumers an easier route, and

Cupboard

When designers discuss the design, by the way on kitchen appliances in the building materials store to set together, so building material store sales in kitchen appliances has not low.

With the integration of the concept of home

popular, many consumers will in the other home decorating design Shihai

Electricity

Device styles, colors are all considered, to ensure

Room

Style harmony, this trend has brought business opportunities to the building materials store.

Popularity: 26% [?]