One afternoon in early
2005, Dazhong Electric Appliance Co., Ltd. Headquarters 6th conference room.
Sized electric utilities, general manager of IT Digital Li Yusong black leather sofa to accept the reporter’s interview, speech calm and approachable Quewu not reveal proprietary Lotte and calm.
Conversation between knowledgeable, mature and able hands seem to be difficult between the people and his age of just over a thirty year old link. This was by virtue of his keen business insight and strong ability to lead the market operation to do, “Hongtusanbao” become “the first Chinese IT chain stores strong” and cutting-edge IT business, can copy the glory after he entered the large and medium?
In the eyes of reporters, Li Yusong is a very rational thinking person, it came with many learning management companies are not the same as president, he is always in the process of conversation clarity, and this may be his background in science and engineering about.
“I read that the plant’s University, when the reading is very obsessed with the computer, after graduation are engaged with computers, digital sales related work, it would be an opportunity with the computer now! “Li Yusong laugh when talking about his entrepreneurial experience step by step.
After graduating from college, a medical device company in the work of Li Yusong originally going to be a lifetime engineer. The way a business trip, CEOs improvisation about sales, said that the products sold are the most important thing, he is young, so they decided to do sales. With a natural ability with people, he soon obtained fledgling orders worth over 100,000 yuan, to get a large commission, was promoted to sales manager, tremendous sense of accomplishment.
Fate seems to favor the Li Yusong, find another job go to Beijing Hengsheng company, he still smooth sailing, was assigned to the retail outlet to do sales. Sales do not increase to address the problem of the veterans anxious lit commitment, who has made sales to double, whoever when the store manager. Li Yusong calculations, the other two old salesman always quietly pulled the other store customers do business if they can not control the loss of lives, can do double that. So he volunteered to take on the burden was, as expected, as sales rose in the ranks. After a year he established the company’s national sales system.
But Li Yusong not satisfied with the achievements of the immediate, in 1998, Li Yusong chosen at that time still in the development of the TCL. TCL’s Li Yusong to be appointed as its chief representative in Shanxi. He single-handedly drove to Shanxi, find the office, only to find the office just three rented houses.
Shift from computer appliances are at the start of TCL, Li Yusong market analysis concluded that: the new brand competition is not fierce, there is some market demand, the TCL brand and sales channels to make it clear to the policy is open market. He invited the local 40 to 50 dealers, the General Assembly held a dealer. TCL Computer to open the market soon in Shanxi, Li Yusong also got the boss’s appreciation of the company, transferred to TCL computer based sales management center as manager.
Recalled the experience in the TCL headquarters, Li Yusong said with deep feeling: “TCL gave me the opportunity to learn through systematic training, I understand the whole process of production enterprises, see the global business, to know each part of the role, understand the manufacturers, agents and customer relations, these are for my work was the foundation. ”
Really terrifies Li Yusong individual ability and to display their business ideas further space should be Hongtusanbao. August 2002, invited by President Yuan Asia and Africa, he became Technology Development Co., Ltd. Jiangsu Hongtusanbao CEO. Hongtusanbao new sales model to Li Yusong see the future direction of channels.
After arrival, Li Yusong first internal management structure has been adjusted: he set up the first platform 11 products division, so that each product manager, brand management from 1 to 5; to Planning Department with the products division, to do good product planning, marketing, promotions and advertising; technology management department is responsible for technical and sales support, product testing, large user programming; to the upstream business procurement, procurement plan review, cargo transport, demand analysis and financial information, after-sales service and so, by the charge after the platform. Li Yusong explain the benefits of doing so, said: “Hongtusanbao thousands of business products, what to sell any and does not generate a lot of inventory, which requires an orderly and logistics, information flow, capital flow management platform for support. In fact, a reasonable allocation of internal resources, effective use can also reduce costs. For example, playing an advertising share of 14 stores, spread over every store, every product on the very low cost. ”
It is with this unique sales model of the IT knowledge and vision, tireless efforts in Li Yusong, Hongtusanbao this chain of private self-IT was more than 2003 professionals in the media as “China’s IT chain Strong store first.
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