“Disinfection cabinet,” the pride of the household appliances like a baby born from 17 years ago now, full of creation by the Chinese themselves, with full autonomy

Intellectual property rights

 . And the current production of large, so many sales people feel proud and elated, proud.

 

Chinese people since ancient times is a good myth of ethnic, ancient “Jingwei”, “KUA daily,” “Foolish Old Man” has been to give people permanent

Excitation

. The late 80s, one of China’s Lingnan earth tiny town?? Shunde, several local farmers into the appliance industry, and produced the first is “completely independent intellectual property rights” of “Disinfection cabinet!” Since then this field led to the manufacture and consumption of the new concept of revolution.

The first chapter

“17 years, wild wind and rain … …” Model Play “Red Lantern” in the lyrics Lee grandmother’s phrase used to describe the company’s entrepreneurial journey Herbalife is very appropriate.

17 years ago, Luo A (the current chairman of Herbalife Electric Company) of talent, time opportunity,

Leadership

Support for the right moment to touch on together, engaged in processing iron farm implements origin Luo A, provided by friends, a Disinfection cabinet design sketch, using money borrowed 300,000 yuan, purchase equipment, buy materials, and workers with hammer and win the world’s first Disinfection cabinet. When i open up the joint trying to Luo’s largest state in Guangzhou

Shopping

Sell products, do not understand what the product who reluctantly agreed to test-market shopping malls, but the harsh limit: 10 days without shipment, removing in!

Five days later, the product no one is interested, Luo A, like ants on a hot pan. It is Jizhongshengzhi, Luo A natural use of Chinese farmers, “cunning” and the wisdom to think of a

Superb

He arranged several relatives do “care”, buy two products a day, 10 days of arrival of goods run out, shopping overjoyed, they immediately booked a large order. That year, the company that produced 5400 sets of products sold 4,000 units. Favor the return of the Romanian market and small a the first person to eat crabs, but also demonstrated the new product a huge market space.

Just level the old wave and new wave was underway. Radius of less than 100 square kilometers in the Pearl River Delta and adjacent to the town, once emitted nearly 40 disinfector manufacturers. Herbalife company in the vicinity of few more “proximity and easier,” the company actually often does not hesitate to imitate the company Disinfection cabinet Herbalife products. This look, Herbalife company really “do for others are awake.” In view of this, the company fired three strong smell of gunpowder filled the security battle.

Herbalife company’s opponent in the first lawsuit to enjoy the famous local prestigious XXX

Brand

The home appliances business, the company produced disinfection cabinet, exactly the same internal structure and Herbalife. However, when the company’s legal counsel is responsible for one of the local patent office. Thus, despite the Herbalife company offer all kinds of reasons, but played locked case. Finally, the executive leadership of the local economy from the development of the overall situation and coordinating all the meat for the palm and the back of the hand, the money we earn, not favoritism. Conclusion that this fashion of township enterprises had to knock down the Herbalife company pharyngeal teeth to stomach, the first battle to nothing to defend.

To cast off behind the imitators, Herbalife company demonstrated the courage and wisdom unusual. Herbalife commissioned in 1992, Guangzhou Academy of Fine Arts Industrial Design Centre Thunderbird

Expert

Design appearance, the same year on June 13, the State Patent Office of the formal application of the Herbalife appearance patents.

Good thing is a good thing. The new look of the 50 series Disinfection cabinets on the market immediately welcomed by the majority of consumers not only greatly improved the company’s economic efficiency, but also further enhance the Herbalife brand awareness and reputation, disinfection cabinet for a time to the health market Bao our leading position.

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