afternoon, the Chinese home appliance industry and the ”

Appliances to the countryside

“To promote domestic demand Forum held in Hefei. It is estimated that within the next few years, the heat of home appliances to the countryside will continue to rise rapidly, in order to make household electrical appliance enterprises will be a good product to farmers next year will be successful enterprises elimination appliance.

<BR> Countryside enterprises elimination

<BR> 2008 year-end, in the face

Financial

Impact of the crisis, China’s proposed “home appliances to the countryside” to stimulate domestic demand, once the economy has warmed, home appliances to the countryside would not decreasing? General Affairs Department of the Ministry of Commerce Director Zhengshu Wei said it now looks, computer and other home appliances are still not popular in China’s rural market is still very large, from the demand side, the next few years will continue to grow rapidly.

<BR> Zhengshu Wei said that from January 1 next year, successful enterprises will be bringing home appliances examination, to implement last one eliminated. Reminded in a hot environment appliance enterprises to maintain a clear mind, with high quality products,

Service

Win the market.

<BR> “Look at this year bringing home appliances, but also to our surprise, we believe that all rural consumers want to buy low-end products, but the end result is not the case, that we must constantly improve our product technical content, in order to obtain more welcome. “According to one person in charge of the countryside home appliances, now income and living standards of farmers has been a rapid increase from the current level of consumption is concerned, they have not satisfied low-end products.

<BR> Hefei nearly 100,000 home appliances to the countryside

<BR> Statistics show clearly the effectiveness of home appliances to the countryside to stimulate domestic demand.

<BR> As of November 23, bringing home appliances products have accumulated in our province

Sell

1.488 million units, sales of 30 billion, is expected to be close to 4 billion yuan this year’s sales.

<BR> As of November 20, the city has accumulated sales of home appliances to the countryside products 93 172 units, of which

Refrigerator

,

TV

,

Washing machine

, Air conditioning 4 products of the total sales of 91.58%. Total sales of 188 million yuan, total subsidies to home appliances to the countryside financial products 73 246 units, the amount of 19,530,600 yuan to subsidize the city’s subsidy payment rate was 85.2%.

<BR> Called direct subsidy for farmers

<BR> Face a good momentum of home appliances to the countryside, China Household Electrical Appliances Association, said Xu Dongsheng, Deputy Secretary-General, there are some supporting facilities required follow-up.

<BR> “Although in recent years, rapid improvement of rural infrastructure, but the power supply, water supply capacity is not enough, there is still no electricity and used to buy an air conditioner, buy a washing machine,

Water heater

No water supply situation. “Xu Dongsheng look forward to follow-up of rural infrastructure and livelihood needs of farmers so that farmers can afford, with good appliances.

<BR> The same time, Xu Dongsheng also suggested that employees of state-owned farms and forestry are also included in the target beneficiaries of subsidies, expanding the purchase of home appliances to the countryside population.

<BR> Subsidies for home appliances to the countryside to fulfill, Xu Dongsheng, said household appliances currently still in the pilot phase of the countryside policies, subsidies more complicated process, also restricts the number of purchasing power. Subsidies in improvements over the current process, a number of provinces and cities have achieved direct subsidy. Hope all around the sound made as soon as possible so that subsidies to farmers.

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