2007 years of home appliance chain, staged a bizarre “love triangle” drama, most people were kept in the dark until the last minute vista. December 15, the country announced on the U.S., will be 3,600,000,000 yuan acquisition of large and medium curve by a third party take full control of medium and large businesses. This allows the original acquisition of large and medium Suning things suddenly a foregone conclusion to a 180-degree turn. This lasted nearly a year of ups and downs before and after the acquisition, whether it is worth raising medium and large playing tricks or just the acquisition of both parties for their own development strategies and the acquisition value of the consideration of trade-off worth mentioning, among the tripartite nature is full of thrilling game. Gome acquired Dazhong case settled, it will rewrite the Chinese home appliance chain direct competition in the market situation.

2008, the entire home appliance chain industry will enter a “Soviet-American hegemony,” a new era of large-scale started taking a few years ago is not the main theme. Suning CEO Sun Weimin of the “New Marketing” told reporters: “Five years ago, the home appliance chain enterprises are regional, first erected a sign to establish the status of the industry, which is like a marathon, beginning almost all aspects of people, but Paozhaopaozhe on a separate camp, now a national platform to compete and influence of the new phase. ”

“Soviet hegemony,” a new pattern

Gome and Suning in the view, today’s home appliance chain market, have not been able to look into the eyes of competitors. The world’s largest home appliance chain giant Best Buy in May 2006 to enter the Chinese home appliance chain, its initial market structure to rewrite the rhetoric really scared a lot of people, but now these brave words have become the main topic of the foil industry. Now Gome, Suning two giants are thinking the same question: By 2010, the estimated size of the market to reach 1 trillion yuan in the home appliance retail market, how to grab their own way bigger market share.

In the country after the United States eat large and medium, from the store of resources, by the end of last year, the Beijing market, Gome stores in the original 55, plus 61 large and medium sized stores, a total of 116 stores; Suning have 40 stores. In the national market, incorporate stores, the number of stores Suning about 600; States United States around 1000. All along, the store number, the country has always been ahead of the U.S. Suning. This pace of development and expansion of the large ones, depending on the Wong Kwong Yu and Zhang Jindong, enterprises in different ways and ideas. States United States the opportunity to not give up as long as mergers and acquisitions, with the resources to leverage resources, “the German chariot style” of thinking, constantly use the power of capital to promote the business forward. In contrast, Suning has been in the hands-on, over the years, and middle management employees is a step by step on their own culture, its own shop to expand the scale of power in decision-making more prudent and calm, focus on the internal optimize their growth.

“Actually appeared as early as 2005, the scale is not the economy, input and output out of proportion to the problem lies in the quantity and quality shop can not achieve an effective balance.” Sun Weimin said. Now Gome and Suning have taken measures to store network optimization. In 2007, the country shut down 26 stores in the United States, from eight cities out.

Acquisition of medium and large, the country needs at least a year to make the U.S. store network and back-office integration to do. Turning Suning the true intentions of the original acquisition of medium and large, the Sun Weimin said: “can not just look at the number of stores, also look at the quality of single-store and overall layout of the structure. If the irrational in one area, there is more overlap would be a great burden.

Before and after the acquisition of large and medium order

we spent half a year, of which the largest is the loss of self-development time, when we have the medium and large store count to the overall layout of the new shop into a. “For Suning, the delayed time distribution in the Beijing market is the biggest loss. However, the loss of such opportunities, it now seems, can improve the quality of a single store to make up for at least the market in Beijing Suning 40 shop. But the Sun Weimin said: “not through mergers and acquisitions, we also have their own way through the shop. ”

For now, home appliance chain industry Qiang Depan scuffle over a period of years of development, Suning, Gome accumulate their own energy, have their own strengths, weaknesses, the next in a long time, no one can gulp down the other side, dominating the lakes. Sun Weimin said: “This year, we changed the development of tonality, as in previous years can not pursue double store size, only the pursuit of rapid, but steady, rapid development, which is the home appliance chain industry must now adjustment. ”

Popularity: 5% [?]