One day in September, held in Shanghai, one of the first activities of the Financial Channel, the reporter met

States United States

Group (hereinafter referred to as the country the United States), President

Huang Guangyu

And the interview was carried out.

Advertised in the country with the United States to act different, the defending 2005 to 14 billion yuan Hurun China Rich List “richest” title of Huang Guangyu seems to prefer to maintain a sense of mystery, very few interviews to the media. But talking to reporters with him at close range and found, Huang Guangyu eloquent, quick thinking.

States United States to enter each city is boss!

“New

Marketing

“: Country United States is

Home appliance chain

Industry pioneer, had to consider how large-scale expansion?

Huang Guangyu: In fact, every step of the development of the country the United States comes from its

Planning

. Since 1993 we have already formed a national chain of business idea, but the timing has not been a very mature. In 1999, with the overall maturity of the domestic appliance industry, we plan to use five or six years to develop the domestic level, the city’s market

Network

. Now look at the development to the present, we have a layout of the market has basically sound, and then the next step should be to two, three markets, and even to

Countryside

Market development.

In the early stages of development, we consider only one city in each regional market to be second child on the line, If it does, we’ll be boss in the country. Since then most of our network coverage, cross-regional development has an absolute advantage, other chains are not keep up with our coverage. Now, we change the strategy, our goal is to become the boss of each region. Of course, this will require us to enter more markets in each region, such as secondary and tertiary markets, or rural markets, to strengthen the network coverage.

“New Marketing”: as you said, the expansion of the United States if the country was too violent? The outside world was concerned that, should you shop only to seize the market?

Huang Guangyu: If the light from a statistical standpoint, it sounds really quite amazing; from Enterprise-scale perspective, our current growth rate has slowed. Because the original base our small, the overall number of shop did not so much now; and now we have a very large scale, to the present base rate of development in accordance with the original expansion of the outside world will find this an absolute number is high. However, the rate of expansion, our rate of expansion has slowed.

Furthermore, the past, we are

Beijing

As the center of the country, and now we are all together there are 31 regional branches of regional markets, we can now to the regional market segment centers are expanding outward radiation. On this basis, if each segment as the center, Tandao each regional market segment, only 8 to 10 stores, and not that much.

States United States is planned to open branches, not to seize the market. Because we have developed a development strategy must be such development, the current work is the implementation of this strategy.

“New Marketing”: Some media reports state the U.S. will enter the manufacturing field, and some reports even say that the United States preparing to set up several national household appliance manufacturing park, how do you comment on the news?

Huang Guangyu: Country United States will not enter production. We only flow, but for the time being only do the flow of electrical and electronic categories. As for manufacturing, we do not enter. To tell the truth, we just want to enter get in anyhow,

TCL

,

Haier

, The other major U.S.

Brand

Shares holding a lot of business, the strength is very powerful, how can we get in?

States United States system is more practical background

“New marketing”: country America has become a giant corporate chain, there are many branches. How do you solve the branch management issues?

Huang Guangyu: In fact, corporate big step expansion exists for each enterprise to upgrade a management problem. Country United States through 6 years of development, cultivate 31 regional branches. These segments can be resolved through their own efforts and development profits, but also controlled the country and the U.S. command headquarters

Leadership

Below. I think this is a very good model, the reason why we have to set up 31 branches, is to reduce management

Risk

. If the States United States do not, I am a person control so much of stalls, the United States have long been a problem country. Certainly, the country can only say that the U.S. relative to other enterprises in this issue better, or just the Chinese scale of the chain actually faced with the problem. As for how to resolve the majority of enterprises still in the exploratory stage, including the United States are exploring our country.

“New Marketing”: multinational chains an advantage is that it has a very strong back-office systems, and this system also did not play much role. Once this background system play a role in their

Competition

Power was reflected out. How do you see this statement?

Huang Guangyu: Indeed, multinational enterprises generally have a very strong background, it is their business model decision.

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