< BR> 4 9 pm news, the domestic
Rapid market development, analysts predict the market growth this year will exceed 500%. But there are statistics, said the purchase of consumer Internet TV, only 20% use the network function. Internet TV box office does not face the embarrassment of applause.
<BR> Enthusiastic manufacturers
, And other domestic TV makers Skyworth intensive introduction of new products, the Internet television as one of the most important concepts. March 29, TCL announced that the family Internet upgrade strategy; the same day, Konka has launched the first open an Internet TV platform, and even that was halted and does not have Internet access, TV; March 31, Widget Hisense introduced its multi- OS in blue engine brands, available in video chat and network, “to steal food.”
<BR> To data from the PRC, domestic sales accounted for Internet TV
Flat Panel TV
Sales accounting for a rapid increase in January 2009 only 0.1% in December 2009 rose 5.7%, and currently has 8%. A price higher than the same size as non-Internet TV, so
Already accounted for more than 14%.
<BR> Consultation, according to Ovid (AVC) statistics, the year 2009, total sales in China Internet TV 991 000 units, sales of 7.11 billion yuan, accounting for the overall flat-panel TV market, 4% and 6%. Ovid Consulting (AVC) forecasts that by 2010, China’s Internet TV market volume to more than 6 million units, the market growth rate will exceed 500%.
<BR> Network function as decoration?
<BR> Although the hot Internet TV in the industry, but experts are not cold. “I can responsibly tell you that Internet TV sales are myths created by the enterprise itself.”
Liu Buchen, industry experts said on Sina science and technology, “Internet TV does not have real Internet features, or Internet capabilities are very weak, directly affect the high-end consumers to buy.”
<BR> Television in the Yee Peng Xiandong senior research manager estimates that only 20% to 30% of Internet TV buyers actually use their networking capabilities.
<BR> “In stores now, not network TV does not sell, the better selling feature.” Hisense a staff Sina Technology said.
<BR> The one hand, color TV enterprises vigorously shouted, and the other is the consumer’s home networking features, the idle, the Internet television delicate situation. One can explain this delicate data. According to statistics, the same size with the brand’s Internet TV than flat-panel TV prices you about 20%. Clearly, Internet TV on color TV manufacturers in the profit contribution should not be overlooked.
<BR> Content of a single bottleneck
<BR> Present, Internet TV is still the most important application of the video enjoy. Recently, CNTV, Shanghai Media, Hangzhou few have access to the Internet TV audio license, regarded as the Internet television gate release.
<BR> But experts said the three companies have obtained licenses to radio and television system with blood, the contents of a single TV will certainly hinder the development of the Internet, and private efforts to introduce more active content will inevitably touch the interests of some departments.
<BR> Sina Technology Department learned from the part of buyers, the Internet television as Wang Suman, maneuver, images and other reasons are not clear, user experience is not good, most are still as regular TV viewing.
<BR> “Bearer of the Internet features a computer rather than TV. Therefore, the development of Internet television in itself meaningless.” Liu Buchen said.
<BR> “Although manufacturers vigorously promoted, but Internet TV still need the hardware and software, copyright resources,
And other support, to the consumers, not mature enough. “The analyst said Yee.
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