Specialist home appliance chain in Japan, this was flat during the Division in February to China, Beijing, Wuhan, Shenzhen, Guangzhou and other cities after the consumer electronics market to inspect written essays, consumer electronics development in Japan is a big country, Japan’s consumption electronic chain stores have started earlier than in China, then, in the eyes of the Japanese, Chinese home appliance chain in the end what look like?
Camera store appearance supermarkets
Many areas in China take the forefront in Japan, where the camera store on the outskirts of Beijing professional appearance is one of the shopping center. Camera shops, camera supplies, wedding photography museum, wedding supplies, cosmetics and other associated stores get together more than 100 cameras gathered at the shopping scene, not only in Japan and even in other countries is hard to see. However, in China, consumers in addition to the
Outside the camera store to buy, shopping has become their “second choice.” In the outskirts of Beijing AEON Shopping Centre, just from the business
There are about 10 stores, Nikon, Canon, Olympus is also almost the same situation. Shopping has become digital cameras and related products, intense competition, price and service “second front.” And with the affluent car owners of the whole family weekend shopping mall located at the outskirts of the trend, in supporting goods and services have the advantage of better shopping, home appliances, digital, communications, sales will show a rising trend For mainly depend on household appliances, consumer electronics product sales were appliance chain in terms of revenue, is clearly not a “happy thing.”
Home appliance chain stores lost
It is understood that personal computers, digital cameras, CD player and other home appliance chain stores in China, accounting for only 15% of sales, because it is eaten by most of the market share of the store. Many major cities in China, the central business district the city established the computer such as the Cyberport and the home appliance chain antagonism of consumer electronics professional supermarkets, and many department stores, shopping center investment in the form to the introduction of a digital camera, personal computer shop in shop . In Beijing alone Hongtusanbao, Dinghao, Dragon and other five and Akihabara Yodobashi Camera (YodobashiCamera) almost exactly the same as personal computers, digital cameras, DVD,
Professional Marketplace. In Wuhan, a similar computer, digital supermarkets also have three or more. By comparison, home appliance chain PC
, Digital camera sales flow region scarce, its staff and professional consumer electronics in the store’s sales staff is obviously more than idle, given people a kind of home appliance chain store in the expulsion of a strong impression. Store manager in several exchanges with the process that, they have been “home appliance chain store is not terrible,” the judge convinced. Appliance store staff shortages, lack of product knowledge to support their claims become the most powerful evidence. In recent years the rapid growth of Chinese consumer electronics market, store Yetai in high speed development period, with the increasing power of store, home appliance chain store eventually replaced as the main force in the consumer electronics market, time is not impossible.
Home appliance chain store and the contest started
The main set
comprehensive comparison study of Chinese home appliance chain store competition and development with the subject. Chinese home appliance chain, the main problem is that the presence of promoters commissioned manufacturers sell their own officers rather than selling home appliance chain causes the retail terminal is the major home appliance manufacturers in fact control, and home appliance chain itself contribute much to the composition of the goods sold. The difference between the home appliance chain of competition focused on the expansion of the number of stores and promotional aspects of the whole store, but an important commodity in the composition of the difference can not form their own competitive advantages, in competition with the stores can not be fully natural play scale. Also, because the appliance manufacturer salesperson abilities, sales of different commodities will be affected very much. Especially in the hospitality and professional customer service staff and home appliance chain store staff than there are big gaps.
The other hand, there are shops Yetai corresponding problems. As the stores are mostly small and medium enterprises, therefore, consumer confidence at a disadvantage. Plus some non-standard stores for profit, illegal sales of counterfeit goods (China said the cottage), the phenomenon of parallel imports, but also makes the store’s market image of being hurt. Especially for higher-priced digital products, consumers often choose to home appliances manufacturer authorized chain store brand purchase. Therefore, the manufacturers directly managed stores as rival home appliance chain, while the big market in private stores will need to further improve its credit image.
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