Survey, 2002 to 2004, the Japanese air purifier market, annual sales by as much as 1.8 million units, but in 2005 fell to 157 million units, in 2006, fell to 1.22 million units.
However, with Japanese consumers in the home life for the comfort, cleanliness and health have become increasingly demanding, air purifiers and other help to improve indoor air quality, household appliances is becoming a necessity, which air purification products for the whole market. Especially in the high efficiency air purifiers humidifying function entered the market, the air purifier market began to perk up. JEMA data show that sales of air purifiers in 2007 rose again to 180 million units, with high efficiency humidification function began to occupy high-priced air purifier air purifier market share in general.
Wet type air cleaner market getting better
In fact, since 2006, the Japanese wet type air cleaner market began to expand more than in 2005 annual sales of about 6 times, up to 32 million units. Wet-type air purifier has been used as a kind of new high value-added products, in 2006, sales of these products increased by 10 times in the air purifier in the share of sales increased to 30%.
End 2006 sales of view, wet-type air purifier has shown good sales momentum, which helps the overall market expansion, and to some extent, increased market recognition of products with high added value known degree. In 2007, this trend intensified in order to Daikin introduced humidification / dehumidification-type air purifier “ClearForce” represented by sales of popular multi-functional air purifier makes air purifiers in 2007 significant changes occurred in the market.
According to the authorities forecast that the Japanese market, sales of air purifiers (the projected annual sales volume from 1.7 to 1.8 million units), wet-type air purifier share of more than 50%, 70% of its sales share even higher.
As a new trend in product development, Daikin humidification / dehumidification air purifier is a versatile innovative products that enable people to increase the concern of high degree of value-added products. “The reason why our new products by the consumers attention, not only because of its combination of air purification, humidification and dehumidification function, but also because each of its functions and a separate air purifier,
Or dehumidifier par. “Daikin’s a business planning manager.
As consumers prefer a truly comfortable, clean indoor environment, humidifying type air purifier has been widely recognized, so the sales are showing strong growth. In particular, and even air quality-related products to meet these requirements, which will have high value for the air purifier, paving the way to market.
Use the same
For example, there may be a high value-added wet type air cleaner is in a hot state. “Our products are broader concerns of consumers ages. With wet-type air cleaner, we understand that more consumers demand.” Sharp said the company will function as well as efficient diffusion bactericidal humidification and air purification combination of strategy, praised by consumers.
Panasonic’s “wetting AirRich” wet-type air purifier also get a very good sales. “Strong Sales in the humidifier at the same time, Panasonic’s wet-type air purifier market share has been greater than expected growth.” According to the Japanese state
Marketing Department, said the officer.
With the industry analysis, due to wet-type air purifier that can effectively influence the user from the pollen and prevent influenza, consumers demand the product will continue to grow.
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