To further enhance the policy effects of home appliances to the countryside, a substantial increase in the home appliances to the countryside national product price ceiling. Among these, the more concern is the color TV products substantially increase the limit from 3,500 yuan to 7,000 yuan. Limit TV product improvement, not only rural consumers can choose the size and model richer, and a strong impetus to the rural markets, especially large-size flat-panel flat-panel TVs spread rapidly.

    Large-size flat-panel TVs, especially flat-panel TV market has been showing in recent years, outbreaks of urban growth trends. According to statistics, the year 2009, large-size LCD TV sales continue to climb, more than 40/42 inch LCD TV sales up 50% compared to 2008, while the 52-inch and above LCD TV sales more than the previous year by almost 2-fold. China Electronic Chamber of Commerce, Office of Consumer Electronics Forecast Survey: 2010, 40/42 inch and above LCD TV demand to reach 60%. It can be seen, the current size has been gradually moving to the mainstream 42-inch, 47-inch and 52 inch large-size LCD TVs. In the rural market, the original TV countryside products ceiling to 3,500 yuan to rural areas most species concentrated in small-size LED power TV or LCD TV, the small size and bulky CRT television is difficult to keep up with the changing needs of the rural market . In order to better meet the consumer demand of farmers, the state a substantial increase in “home appliances to the countryside” products price-cap, color TV price cap raised to 7,000 yuan, rural market, consumers undoubtedly a major positive flat-panel TV. According to relevant institutions is expected in 2010, “home appliances to the countryside” flat panel TV sales volume up to 9.8 million units, accounting for 34 market share of 68%, accounting for “home appliances to the countryside” 77% of sales system, the rural market popularity of flat-panel TV period has arrived.

    In fact, the TV manufacturers have long been an insight into the rural market, the trend of product upgrades. Hisense “appliances to the countryside” products are all tender flat TV products, and developed specifically for the rural market with super receiver, wide power supply, and other features easier to use products. At the same time, they also opened up a green channel dedicated to ensure that new products in urban markets and rural markets in a simultaneous listing in place to ensure the synchronization service. Konka is introduced specifically for rural markets Star Series LCD TV frequency energy through the conversion control system voltage instability prevailing in rural and signal weakening and so on.

    The rural market for flat-panel TV demand growth trends, which compete on the domestic TV industry began expanding from urban to rural areas, this also on the color TV set higher requirements, only those with technical advantages, can provide cost-effective products for enterprises, will grab opportunities. Therefore, many companies began to LED TV LCD TV, Internet and other high-end LCD TV flat TV products into rural markets. It is understood that Hisense is the first in 2005 on the application of LED backlight technology; in July 2008, Hisense in China built and put into operation the first LED LCD module production line, realized the size of LED LCD TV production, and thus formed a Hisense LED LCD TV’s cost advantages and technical features differentiate. Recently, Hisense 19 to 47 inches of LED LCD TV All winning a “home appliances to the countryside” project. Other TV company launched the Internet TV, LED TV, high-end TV products, but also began to get together and listed in the rural areas.

    Experts said that the limit of large home appliances to the countryside to improve products, will promote the high-end flat-panel TV market, universal coverage in rural areas so that rural consumers enjoy the high-end flat-panel TVs simultaneously bringing new products to enhance the quality of life.

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