After the Spring Festival,

Home Appliances

Countryside activities in full swing, the process of implementation has also encountered many problems, some people rejoice for home appliances to the countryside, while others complained concern. Recently, it was the media and

Network

The uproar in the event they fried hiccups have risen, the largest Chinese appliance manufacturer

Zhejiang

Including

Oaks

, Ogilvy & Mather Ke, and other famous household electrical appliance enterprises in this “home appliances to the countryside”

Tender

Process also does not win the little “annihilated.” Not long ago, Zhejiang, household electrical appliance enterprises finally have a strong reflection of Ogilvy & Mather Ke Zhejiang

Electrical

Co., Ltd. formal to all household electrical appliance enterprises in Zhejiang Province issued a initiative calling for household electrical appliance enterprises of Zhejiang and even China’s household electrical appliance enterprises have not won the bid to establish a common alliance, united as one, the joint protest against the “home appliances to the countryside” during unreasonable, unlawful practices, Austrian Cox declined to be named a

Management

Staff and said: “‘appliances to the countryside’ of mind is good, but during the operation due to the lack of transparency and fairness, a violation of state” anti-unfair competition law, “the suspect, likely benefits to farmers should be discounted, so obstructed the healthy development of the industry. ”

(Event intervals: from the Ministry of Finance

Business

Jointly sponsored by the Department of “home appliances to the countryside” campaign in December this year to May 2008 and is expected in Shandong, Henan and Sichuan provinces, on

Refrigerator

(

Freezer

),

TV

And

Mobile

Three types of products, launching the “home appliances to the countryside,” pilot, and pilot projects by the state to buy household appliances subsidies to farmers, while the proportion of subsidy will be up to the purchase price of home appliances 13%. )

No doubt, “home appliances to the countryside” policy, the purchasing power of farmers will activate and accelerate rural

Consumption

Market upgrade

Digestion

Household electrical appliance enterprises excess capacity, reduce the gap between urban and rural consumer appliances, but also reduce international trade surplus and trade frictions. Oaks Group, a senior leader of home appliances in rural areas policy that analogy: “appliances to the countryside” like a trip home appliance industry in China, “bound for the spring

Subway

“But this tour,” Subway to Spring “carries only a very small number” of people. “Benefits the country and this seems to benefit after the implementation of corporate policy, is anyone’s guess, were mixed. Meditative reflection,” home appliances the countryside “do exist many worrying issues.

A “home appliances to the countryside” too hasty

Deputy Secretary General of China Household Electrical Appliances Association
Chen Gang has said that “rural areas” of household electrical appliances in the price, durability, function and

Service

Work hard, with real enthusiasm, and that is upgraded in accordance with new trends in rural consumption, business organization development, production characteristics for rural consumption, reliable, excellent quality, affordable home appliances to meet the farmers needs to provide the flow and after-sales service, so that farmers get real “benefits.”

Then, “home appliances to the countryside,” This involves producers, distribution channels, after-sales service, consumer groups and other aspects of the large

Project

From November 26 the Ministry of Finance, the Ministry of Commerce jointly announced, “home appliances to the countryside,” the tender document, published on December 6 to tender the appliance business, just 10 days, and many household appliances enterprises simply no time to prepare bids, even without the knowledge of the bidding deadline passed. Oaks and Ogilvy & Mather Ke company it is. People will ask, so large-scale activities, bidding time is so short, the scope of the tender documents published what extent? How many companies bid? The less competition, the final bid price of home appliances is really “affordable” mean?

Answer is no. This cutting edge in the market economy for the walk home appliance makers in Zhejiang Province is undoubtedly the “drastic measure.” By Oaks, represented by Ogilvy & Mather Ke household electrical appliance enterprises in Zhejiang have long studied the characteristics of rural markets and consumer demand of farmers, as a main attack 34 market, has long fashioned Chen Gang, Secretary-General, the rural population in line with market characteristics, consumption for farmers ‘township machine’, but after years of effort the best established sales network and service system. Ogilvy & Mather Ke refrigerator only in the country with more than 2,000 county-level market, the sales and service outlets; a class of those successful brands tend to emphasize 12 the market, ignore or simply do not care 34 market, there are The not ready to develop the rural market, however, they have special protection With this policy successful, they said Chen Gang, Secretary-General, ready-made, suitable for rural farmers to benefit product?

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