Recently, the Ministry of Finance, the Ministry of Commerce jointly build the ”

Home Appliances

The countryside “expansion officially announced the tender results, including

Chang

, Meiling, including many famous enterprises such as the successful bid to become home appliances to the countryside after the expansion of the designated brand.

The appliances to rural areas in Sichuan, Henan and Shandong provinces on a pilot basis for one year to expand the scale of the pilot area from the original three expansion to include Anhui, Hubei, Hunan, Liaoning and other provinces, including the 14 City, the product lineup is also

Refrigerator

(Cabinet),

TV

,

Mobile

Based on the increase

Washing machine

Time extended to November 2011. This is the first half of the year following the pilot countries will be extended to the appliance to the countryside by the end of December this year, another promotion after the upgrade. At the same time, the pilot provinces of home appliances to the countryside of rural consumers in the purchase market for the production of subsidized rural home appliances products, are available from the financial sector to apply for “home appliances to the countryside,” subsidies, subsidies in accordance with the product sales price 13% of the payment.

First batch of pilot enterprises have obvious advantages

Announced in the tender results, as expected, Changhong and Meiling successful companies such as the first appliance to the countryside once again top the popular list.

Since the state involved in bringing home appliances enterprise strength, product quality, there are stringent requirements, checks at each level, so the definitive home appliances to the countryside are designated brand quality, brand and so has a considerable advantage of enterprise. After a year of experience, these enterprises compared to short-listed companies to prepare a new more fully, and much higher.

Meiling Qin Tong, director of marketing, told reporters that case, the first home appliance brand in the Chinese countryside the minds of consumers have some awareness, and in quality, service and sales channels have their own unique advantages above . Plus one year work, these pilot enterprises for rural consumers, consumption habits and market characteristics have a certain understanding, which they carry out targeted work facilitated.

According to report, the Meiling Electrical appliances in the countryside last year, the Ad Hoc moisture corrosion product materials, removable door seal on a reciprocal basis, but also increased the width of voltage start, -10 ambient temperature to start, etc. characteristics of rural markets for personalized design, these are the household appliances to the countryside experience summed up the work.

Despite the huge rural market space
, but also wants a share from an easy task. Development of rural markets, the only cheap products have to die, but also of quality and brand protection. Obviously, the first batch of pilot enterprises in these appliances to the countryside above all have unparalleled competitive advantage.

Rural market into the home appliance industry is another growth point

2008 by the United States subprime mortgage financial crisis spread and other unfavorable factors, most of the refrigerator brand slowdown in growth or negative growth, some brands or even forced out of the first-line market, the home appliance industry faces enormous challenges. At the same time, China has more than 800 million rural population, the general consumer is not strong. But with the rising standard of living of farmers, peasants consumer attitudes has also been a great change.

China experts at the Consumer Electronics Association said in an interview, the rural market potential, related to the purchase of appliances for capital subsidy for farmers to buy is a great desire to promote, advance the work of home appliances to the countryside on a good proof of this point. “The further expansion of the activities of home appliances to the countryside, will certainly face challenges in the home appliance industry development has brought another spring, the rural market is the growth of another household appliance industry growth.”

Industry analysis, along with the gradual expansion of the pilot home appliances to the countryside, a vast space for the rural market will also increase the attractiveness of the enterprise, it will become a major home appliance industry growth will be key to expanding domestic demand. However, with the winning products will be popular in the rural market to not only to extend the brand impact of first-line vendors, but the mainstream market in the second and third tier manufacturers will face greater competitive pressure, the further promotion of home appliances to the countryside will bring home appliance industry The new round of reshuffle.

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