“Cluster effect” can bring about common prosperity?
Any store opened in the same crowded scene when the same electrical life Paradise Yangzhou Guangyuan first day of trial operation of a store, shop drawing huge crowds. Let the store manager Chen Songtao a satisfaction that the source of a store wide from 1 to 6, air conditioning sales of 600 units, which is a home appliance store Guangyuan two boutiques, from May 3rd to May 6th turnover have exceeded one million yuan. He believes that a good beginning.
Wenchang appliance shopping district again a predators, which naturally caused Wenchang Commercial Circle Five Star Meeting silver appliances, new appliances tension Daxin. “Paradise” here, other appliance sales business will be the impact? From recent interviews of the relevant person in charge of these appliances were found, the facts and expect the contrary, we have a smile on his face.
Five Star mall manager at Yangzhou, Jun Lei, Xu told reporters on May 1 this year? 7 store sales increased substantially over last year. In addition, the Exchange Bank of appliances seven days to achieve total sales, up 37%; new Dah Sing appliances, 7 days a sales increase over last year by about 30%.
Industry believes that “Paradise” shopping district in the Wenchang commissioning within the two stores so that the appliance sales business district Wenchang formation of “cluster effect”, and this year’s Run Yang Bridge officially opened so that the combined effect of more prominent. It is understood that many of Zhenjiang Golden Week business district in Wenchang within the mall to buy household appliances household appliances. However, with the gradual deepening of competition, common prosperity, the pattern can maintain forever?
“Paradise” price positioning How?
Prices, always fighting for market share was a powerful weapon, “Paradise” really what the price strategy?
Chen Songtao told reporters that 51 during the test run, mainly display the image, exercise operational processes, but more importantly, test the market prices of Yangzhou appliance market. To this end they implemented a “subsidy spread”, that is, “Paradise” in the invoice to the customer rights protection together in terms of price protection “within 15 days after purchase, the goods in case the factory cut prices, invoice for the full coin subsidize the difference; shopping within 15 days, such as the type found in shopping centers or supermarkets with the same brand, same model of commodity prices lower, with local Zhidi ads or newspaper ads, receive full subsidies difference. ”
On “Paradise”, the first arrive, through the “subsidy spread” price feedback could play a role, which is particularly important for their future pricing. In fact, Five Star Meeting silver appliances, new appliances in 51 during the Dah Sing also carried out such “parity activities”, appliance makers to “parity activities” limits the price of their own behavior, do not stir up price war , and even more do not do market laggards.
Then, “Paradise” in the market price for single-handedly, after a brave person to do to provoke a price war, or peaceful coexistence with the old appliance business? The answer is not clear at present.
Appliance business war will explode?
It is understood that “Paradise” secretly set up in the Yankee City sold 4 million, accounting for 60% of the market share ambitions. “Paradise” will be what kind of competition means grab a slice of the market?
5 14, Paradise live electrical Yangzhou Guangyuan Guangyuan a shop and two stores will officially grand open trial, according to Shen manager briefing, May 14 soft opening Paradise will launch a number of promotional activities planned, will also be introduce some special machine.
Suning Appliance Co., Ltd. Yangzhou
marketing director Chen Wei told reporters, Suning, Five Star, Wing-lok, the biggest advantage is the ability to jointly launch and brand manufacturers cheap “Custom Machine”, which may be native of Yangzhou some appliances are unable to match.
Local part of the appliance business, said: At present, sales of home appliances business profits are very low, price competition could be blindly appliance makers could not bear its burden, the competitive appliance business point final implementation of the service.
We all know, home appliances business in Yangzhou Exchange Bank, Dah Sing While the new pricing mechanism in a certain disadvantage, but the service as their advantage.
4 25, Exchange Bank of appliances promise to the public: Where in Yangzhou has been discontinued, bankruptcy, close down the mall to buy household appliances appliance customers, coin silver exchange the original purchase invoice to come home appliance service center to build customer profiles enjoy the silver appliances and sinks the same customer for life “Diamond Class” service. This is an attempt to remind consumers, service can not keep up that had defeated some of the business district in the Wenchang appliance business fail.
The importance of the service life of electrical appliances Paradise Yangzhou Guangyuan 2 store store manager, said Jiao Jian-yuan, Yangzhou, they analyzed the consumer electronics market, have been aware of the problem.
Price, quality of service, what impressed the hearts of consumers who better?
Any case, we can predict, Wenchang business district competition in home appliance industry will become more intense.
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