“Direct + big shop” model is not suitable for the rural market, Gome, Suning To accomplish much in the rural areas, must be another way to explore new models. The franchise is clearly regards the most suitable model. Under this model, a large chain of low-cost access to rural areas, rural household electrical appliance retailers thus found a patron, the two can be described as sexual gratification, hit it off.
Recent media reports,
States United States
Have increased efforts in rural development franchises in order to meet
Bringing home appliances
Tremendous business opportunities.
Fact, Gome, Suning has long been to three or four market penetration of ideas, and attempts have been made. However, Gome, Suning born in large cities, “Direct + big shop” model is not suitable for three or four actual market situation. Therefore, a large chain to the countryside in recent years is the saying of “little” substantive move much, because that is not to find a suitable model of development.
Now, with the
Deep rural areas, the rural market is expected to quickly start, bright future for the rural market home appliance chain up again Xinjing sway.
“Direct + big shop” model is not suitable for the rural market, Gome, Suning To accomplish much in the rural areas, must be another way to explore new models. The franchise is clearly regards the most suitable model.
This mode, a large chain of low-cost access to rural areas, rural household electrical appliance retailers will thus find a patron, the two can be described as sexual gratification, hit it off.
Recent years, increasing awareness of rural household appliances dealers, big chain countryside is sooner or later, one day be incorporated large chain, she thinks one day earlier, the so-called “proximity to a good shade tree.”
, Of course, the most attractive three, four dealers to join a large chain, or big chains can give them better prices. Claims by large chains, discount factory direct supply more than the degree. This is not difficult to understand, a large chain of large single purchase, get prices lower, dealers eligible for lower prices.
Way to franchise three to four dealers, all of a sudden the big chains can not go to the countryside to solve the problem, is conducive to firm size big in a short time, indeed many advantages.
As I expected, a large chain is expected to be completed at the end of 2011 before the initial coverage of the rural market. This actually means that Gome and Suning will soon begin on the three, four channels, competition for resources, who start with early, who is opportunities. Is generally believed that, given the country the United States greater influence in Bi Suning, Gome, the rural consumer awareness higher, three, four distributors a greater tendency to select the country the United States.
Big chain competition for the rural market for household appliances enterprises may not be good news. 3, 4 distributors, the home electrical appliance enterprise painstakingly cultivated, but because the big chains to enter and once they collapse. Household electrical appliance enterprises will have to lose the last piece of his own position.
Recent years, household electrical appliance enterprises to build up in the primary market distribution channels, continuously eroded by large chains, home appliances business sales network have the water level sank. Today, three, four sales network also faced the danger of erosion by large chains, where the fate of household electrical appliance enterprises independent? This means that large chain of household electrical appliance enterprises dependent on more and more, also means that three, four market home appliances sales network will soon be big reshuffle.
In developed countries, appliance manufacturers and retailers is very clear division between the manufacturers basically do not do sales. For a long time, Chinese appliance maker is also the retailers. In recent years, with the chain business has thrived, appliance manufacturers exit from the retail field faster and faster. At present, primary and secondary markets have occupied 75 large chain? 85% market share, appliance manufacturers to gradually shrink its own channel. With the largest franchise chain by way of inroads into the rural market, home appliance maker’s exit from the retail area of the day is getting closer.
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