Category to expand operations, enhance the quality of a single shop, the upstream service companies

?? Three elements of the decision of China

Home Appliances

The depth of competition in the upcoming chain

With the acquisition, “the second Paradise,” to complete the layout of medium and large electrical appliances, domestic appliances Gome chain firmly secured the top spot, its size, the advantages of stores to bring pressure on competitors is obvious. And

Suning

Electrical stores through increased self-built advantage of the speed and quality, is actually a fierce competition, the inevitable choice. So, price-cutting, more than service, quality time away after the race, leading Chinese home appliance chain channels, a new model of competition? The author believes that 2008 will be one of their stores to enhance efficiency, expand the content and share business, fighting for position to corner the year.

Completion of the territorial division “endogenous growth” or no choice

Fillip two years, the domestic home appliance chain industry experienced by the Gome and Suning, Yongle, Dazhong “four kings” separatism to the “Three Kingdoms” unified and ultimately the Soviet Union “duopoly” hegemony of a series of oscillations. In the “acquisition and integration” seems very cautious on Suning, the 2008 plan is still to adhere to the development strategy: The main business operations, supplemented by capital management; to self-expansion of the main principles of industry, supplemented by acquisitions. To 3.6 billion acquisition of only 81 large and medium sized shops in the Suning does seem to be hard to imagine generous in many mergers and acquisitions last tasted the sweetness of the country the United States in fact some Bi Suning more aware of the value of large and medium competition. This year, the United States also plans major expansion of communication services, through the acquisition of independent shop and chain retailers, professional communication be achieved simultaneously. Not hard to predict, the future will have a cross-IT,

Digital

Communications, home appliances and more areas of a new round of consolidation, and brand and sales network more powerful chain of giant retail chain of communication professionals also not difficult to form a distinct advantage.

But it is clear, medium and large won and lost is no doubt that Suning lost an opportunity to enter the best strategy for North China, but also means that opponents of the store with the distance scale will be further widened. With several years in Shanghai Yongle, Heilongjiang Black Swan, Golden Sun Jiangsu, Shandong and Beijing Dazhong triple more than 10 national, regional home appliance retailers Gome strong brand in full to accept my gift, a nationwide home appliance chain industry Resources and power division of the territory or even near-complete re-integration of appropriate resources, adhere to the self-built new stores to achieve expansion in view of today is perhaps the inevitable choice. Suning acquisition of conservative and miss lessons, but also reflects the common understanding the trade enterprises errors, brands, geographic and other “non-renewable” resources integration is a bold strategy to win the future, and not only see the dilemma. While 1 +1 may not be greater than 2, but the store chain is the lifeline of the scale. Successful layout are not simply , and investors in the merged view, stress is placed behind the merger event manipulator who has the ability to do more powerful operations support.

Scale for efficiency category expansion scale new high profit

China has been a rapid expansion of home appliance chain performance for the stores all seem to increase in number. However, expansion in size and industry resources to effectively integrate the basic completion of the Chinese home appliance chain store competition, the focus has been the number of competitive stores turned to the number of high-quality competition. Gome, Suning and other home appliance chain of some products there are some small, poorly located stores, they are naturally subject to the exclusion of upstream suppliers, few product categories, brands and even fewer result in a loss in business. So, whether shop or mergers and acquisitions, to enhance effectiveness of a single shop unit operating area is the high number of products and rising sales of Chinese home appliance chain enterprises should always abide by the guidelines.

With the replacement of major home appliances
and fashion needs of expanding consumer electronics, home appliances chain competition also appears to IT-based, high-end oriented development path. But compared to the IT store and D. Phone, co-Hang, and other domestic franchise in complex digital telecommunications products to major retailers, now Suning, Gome two combined sales of consumer electronics products accounted for only 10% of the overall digital market, while the We and foreign retail brand management capabilities gap is more evident. It is understood that the U.S. Best Buy (BestBuy) the sales structure of household appliances sales accounted for only 7%, 45% of the products are consumer electronics products, then there are office, kitchen supplies and so on.

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