“Litigation” war Recently, household appliances war breaks out. Light of this war is the domestic well-known in Shunde with appliance manufacturers and the U.S.

Galanz . 4 25, the U.S. microwave company issued a lawyer’s letter to Glanz, Galanz to unfair competition claims, in a newspaper denounced the United States of Ziwei light microwave harmful to the requirements of the United States Galanz against the United States on the issue in the microwave reputation, a public apology in the media, or they will resort to the law.

Accusations of beauty, Galanz the rapidly ascertaining the facts show that the publicity department employees not clear about the difference between UV light and Ziwei due. Glanz said the company has branch offices and related to the persons responsible were dealt with seriously, and has made the U.S. the Group Chief Executive He Xiangjian a letter, to be explained, but not for beauty Galanz open apology.

4 28, Galanz “retaliate” the United States, the group issued a lawyer’s letter to the United States, accusing its “Air China’s first export of” false propaganda against the United States requested

Advertisement Corrections and public apology. Galanz claim to have authoritative data show that domestic air conditioning Galanz is the first export. Thus, the two sides to the air war from the microwave oven burn.

This, the industry believes that Galanz’s “counterclaim” is intended to force the U.S. to “Compounding”, and Galanz Planning Minister Juan also said to this reporter around the two events between “a relationship.” However, aspects of the United States, said in an interview, “this beauty will not respond,” beautiful insisted that “there is evidence that he is the first export.”

Impetuous “Made in China”

Gold in the 51 years prior to this thoughtful, “MAG dispute” what the end is hard to judge, but that if the war up to the court, must be a lose-lose, so perhaps both sides will be to situation control only the level of fighting words. But this battle has emerged from the thinking of Chinese manufacturing is profound.

Appliance industry as the most mature and one of the most competitive industries, various means of competition emerging, in addition to 100 test hell of a price war, the false propaganda and malicious behavior BB vicious competition everywhere. In fact, the vicious competition prevalent in the Chinese manufacturing industry.

The experts believe that comprehensive analysis of the current situation of Chinese market is not difficult to find the origin of vicious competition, nothing more than hardware, “Lack of core technology” and the software’s “sense of the absence of competing” for two reasons .

As hardware, “Lack of core technology,” China’s home appliance manufacturers suffered enough:

DVD Huge Royalty Use the concept of flat-panel TV melee, made

Mobile The OEM production, and disaster for the whole home appliance industry, the protracted price war, because Chinese companies lack core technology, technical reserve shortage.

The software’s “sense of lack of competing” in China

TV anti-dumping Shown to best case fully. China, competing as a lack of awareness of household electrical appliance enterprises, China’s color television sets are so far no one won in court, not the respondent is only a small number of collective enterprises clinging on. In fact, more than the “US-Georgia dispute,” air-conditioning industry in the past, disputes between true and false conversion, digital high-definition color TV industry and other technology disputes, lack of core technology is not only the cause, is the result of the absence of competing consciousness.

To low-cost Chinese-made victory in the world is a very important reason is that China’s low labor costs. This hovering in the low-end “manufacturing” in the face from Europe and the United States and other countries of the anti-dumping, technical barriers, green environmental protection barriers, the current European and American countries are working to promote a new international trade standards??? SA8000 Social Accountability Certified China’s manufacturing will be another fatal blow.

SA8000 is the treatment for lower corporate interests of workers and other conditions set. Order to achieve this standard, companies must reduce the working hours of workers, raise wages and improve working and living environment. If the United States and Europe demand that China exports to strictly enforce the SA8000 standard, then the competitiveness of Chinese enterprises in turn what?

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