Yardley to the brand as a small appliance recent rise of Guangdong Province, the hometown of a star, its unique design of health ideas and products of small household appliances in the competitive market occupied the place. What makes Yardley to be rising at such an alarming rate, attracted our attention. Here with us went on to the General Manager Mr. Zeng Hua Yardley, look at his unique experience will give us that inspiration.

Zhongshan Yili to Electrical Technology Co., Ltd. is to rely on technology investments in Hong Kong Yardley (International) Group Co., Ltd.-tech industry, design, development, manufacturing and OEM sales network at home and abroad as one integrated company. The company’s main products are micro Soymilk, intelligent appliance, multi-functional Juicer, multi-function mixer, fast electric kettle, anion humidifier, two quarters of product fans, heaters and other series of small electrical appliances.

To General Manager Zeng Yardley

◆ perfect match entrepreneurs Southern

Come Zeng, general manager of Yardley, from the governor of Heilongjiang Mudanjiang City white foot, with his character unique to warm towards the Northeast, frank hearty character of first contact with him will by his hearty and sincere touched. Has always worked hard in the small appliance industry has been 20 years, from the beginning of reform and opening small appliances in the Northeast as a technical work within state-owned enterprises. It can be said along the way has always witnessed the development of China’s small household appliance industry history, has a deep dumb small household electrical appliances industry Winning?? That is “all starting from the utility, manufacturing high quality low price good product”, and Yardley to this step by step is what’s come over.

Zeng General Manager and Yardley to the joint venture, Chairman Zhang Wenlong, the two can be described as perfect match, both complementing each other, can also better maximize their advantages and strengths. From the initial investigation, south of Guangdong and the final site selection, production, two people through thick and thin together through the period of the most memorable day. Now both are clear division of labor, Mr. Cheung, chairman of the management responsible for policy and direction, which is conducive to play in state-run giant office and has the advantage of a wide network of relationships, and Zeng, general manager of the main control technologies, the daily management of and marketing, which is also conducive to play to his strengths in all aspects.

◆ Health Quality First philosophy

Familiar to anyone who knows Yardley, Yardley to a sentence of well-known advertising slogan, “Yardley come to the health, wealth.” Advertising in the seemingly simple phrase, but points to the brand Yardley to the idea that based on the health, providing the public with the highest quality products. And health is our greatest wealth. In the interview process, has very detailed about the total human health benefits of milk, knows a lot about your health and nutrition care specialists, so you just fail to see is a company before the veterans. And Yardley to the soybean milk machine, the internal core from design to have a special patented technology, always in the Yili products to health care concept.

In quality control, has always said they used the full range of quality system certification. Ensure that every aspect of product manufacturing are perfectly safe. At the same time quality control, failure of product rather not destroy the factory. Have been determined from the total words, we see a strict entrepreneur spirit, we can say, Yardley to exactly this kind of quality consciousness, only step by step grow to this day.

◆ talent-based product-oriented

New economic era, the core competition is talent competition, talent is the basis for development, there is talent anything is possible. Yardley to the company always adhere to the “talent specialization, product internationalization” of the base, the introduction of high-level talent through various channels, and regular staff education and training, and build internal re-engineering talent to ensure the necessary human resources development of enterprises .

Yardley to have a young team of highly qualified scientists, led by Chief Engineer Liu Guosheng team of engineers, independent software development, independent mold design, the new developed “talking remote Cooker” and other new products Recently coming soon.

Guosheng Electronic R & D engineers with 10 years of experience, is now engaged in soybean milk machine, induction cooker and other small electrical appliances and hardware development, the company’s new product development has always stood on the forefront of the industry.

Cooker with his new chair design, not only the appearance of new and generous, but also has several unique features: its first voice, multi-function knob-style design, when used in people, in particular, had never used the appliance for the user , it can teach you in detail how to use; and rotary switches have made it very simple is preferred, from seven to eight-year-old elderly, children under six-year-old, can easily use. People-oriented and practical ideas to come again to Yardley front of the industry.

◆ strengthen the brand bigger and stronger

 Have always said: In the upcoming 2006, Yardley to brand building will further intensify. In the professional print and Web media into advertising, so that more consumers to understand the advantages of Yardley. Also employed the image of celebrities as product spokesperson, Yili to intensify awareness of the audience, establish a good brand image. He believes that, through this series of efforts to make the brand Yardley to shine in the national marketplace, a small household appliance market in 2006 the star.

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