2005

Home appliance chain

Circle,

States United States

Nanjing and strong scoring

Suning

Formed to fight head on, be called the ultimate focus of the event deserved. Because it is from that date, have been completed and a market, ending the “United States, Soviet Union,” the two giants, into the era of the Legion level of Competition. The same is the hallmark event, the whole appliance with

Locks

Gradually leave the big Qiangdian crazy expansion history of the collective into the store to improve the quality of work as the focus of a new round of rational period.

Year: Crazy shop in imperial foreign

March 20, 2005, Gome in 2005, the U.S. global strategic cooperation with China Summit dished out 366 new stores during the year the strategy

Planning

Immediately lead to the rapid follow-up opponents, a leapfrogging, pursuit and interception frenzy this type of intensive formal outbreak of the shop. “To the average for every 1 to 2 days there will be a store for a new company to market more quickly, several main home appliance chain in less than a year’s time, to open out more than 600 new stores.” A home appliance chain responsible for the case to the press revealed the data.

In order to achieve the fastest rate of growth in the number of stores, home appliance chain giants often several a day out on the same store; and effective commercial network gradually become scarce resources, the dig out the “acquisition of the industry” This technique is frequently used operations. The speed in this race gradually catch up with times where children of the regional chain, is naturally based on the identity of the acquired object, become the size of the acquirer to make the development of the stepping stones to achieve jumping?? Yatai suddenly

Five Star

Win over, Shangyuan, Wing Lok Si into the pockets of the final text, or even stronger as the Black Swan, also some size up the situation, the initiative to give up resistance, frankly accepted by the country the fate of U.S. mergers and acquisitions. But at first on a regional chain as key members of the once glorious moment of the John Winton, then the process is logical and complete collapse, is finally coming to collapse.

Its rapid expansion of the scale, to home appliances chain in the face of the upstream vendors control the more powerful when the right to speak. Because with more stores to

Capital

To blackmail suppliers more rebate points and lower purchase price, this is the home appliance chain are consistent operating logic. And also why, although until now, there will be no distribution of benefits manufacturers because of problems with household appliances and even threatened to chain opposition out of stock, but will in a short period of time, out of some markets beyond the reach of the region and can expect great

Sell

Volume and market share, active beats again have to work together with the home appliance chain.

The other hand, are expanding rapidly across the country collectively move, also reached the objective of the store layout with high-density local industry to improve the access threshold, effectively blocked by the giant home appliance chain of foreign capital into effect. “Until today, home appliance chain also remains one of the Pure Land is not foreign to encroach, and this fact is the States United States will shop program that comes as the then top-secret level

Corporate Strategy

Out the root causes of high-profile announcement. “States United States

Brand

Yang Ching Ho, general manager is very pleased: “We just want to this way Suning and Yongle clever signal, expect them to follow with quick shop, raise the entry threshold for foreign investment with the industry.”

Years: the battle go to war in Nanjing

Look back home appliance chain started taking their year, the most eye effect and meaning, comes as the United States aggressively invaded Nanjing, China, and Suning-face battle formation.

In fact, as Executive Director of GOME Electrical Appliances Group, said the cuckoo: “Although the home appliance chain Zhu Qiang almost to represent the highest level of circulation, but the gap between them has been drawing large enough so their advantage is not prominent as strong as profits are not substantial. “Therefore, when finally found a real rival Suning profit point or location of its home base of Nanjing, the States United States would not hesitate to choose the fast advance, and let July 19 to become the Chinese home appliance chain historic day.

On this day, the national president of the United States

Huang Guangyu

High profile to Nanjing, Nanjing will be officially announced as a “national six-year U.S. market distribution at the national level,” the ending of the land and not on the first store will open more and Suning headquarters just across the street. Such “murderous” act naturally touched Suning nerve. So in nearly 60 cities directly confront five years, has been used to distance the Cold War, “the United States, Soviet Union,” the two sides began a fight as never before, tense atmosphere marked the rapid rise of historical height. In the country’s first shop opened in Nanjing, the day the United States, “the United States, Soviet Union,” the two sides even more on price Competition local appliance prices bottomed out quickly, so many manufacturers have sent staff to the scene regaining one’s own goods. Just entered Nanjing in Nanjing Yongle and deep plowing of the star has been also involved in the fighting, according to their interests quickly split into two factions, each choice, “the United States, Soviet Union,” one flag-waver assist in the fight.

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